HBSP (USA)
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Decoding Resistance to Change (Spanish version)
Ford, Jeffrey D.; Ford, Laurie W.Article HBS-R0904JLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. When a change initiative falters, the knee-jerk response can be to blame those who won't get on board. Jeffrey Ford, of the Ohio State University, and Laurie Ford, of Critical Path Consultants, examine why that type of reaction is not only pointless but potentially...Starting at €8.20
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Rebranding Gallagher
Deshpande, Rohit; Wong, Keith Chi-hoCase HBS-511098-EMarketingSteve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand consultants, Tucker devised an umbrella brand strategy that would instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel P...Starting at €8.20