HBSP (USA)
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Learning to Ride Abroad (Spanish version)
Bartlett, Christopher A.; Myers, Paul S.Case HBS-918S22StrategyYushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and by shifting its product mix toward higher-margin models sold through specialty bicycle retail shops. However, the manager of its new Australian subsidiary has taken a different approach that focuses on selling lower-priced models through large sporting-goods ret...Starting at €8.20
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Barber Cardiosystems (Spanish version)
Gulati, Ranjay; Myers, Paul S.Case HBS-920S09Leadership and People ManagementBarber Cardiosystems, based in Melbourne, Australia, designs and manufactures therapeutic devices used for treatment of coronary conditions. Over four decades, it has grown to be among the top 200 medical device companies in the world. It competes against much larger companies through a continuous effort to control costs and increase productivity. It does so by aligning operational and human resource practices, particularly employee incentives, w...Starting at €8.20
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Yushan Bicycles: Learning to Ride Abroad, Teaching Note
Bartlett, Christopher A.; Myers, Paul S.Teaching Note HBS-917540-ETeaching note for case 917539.Starting at €0.00
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Yushan Bicycles: Learning to Ride Abroad
Bartlett, Christopher A.; Myers, Paul S.Case HBS-917539-EStrategyYushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and by shifting its product mix toward higher-margin models sold through specialty bicycle retail shops. However, the manager of its new Australian subsidiary has taken a different approach that focuses on selling lower-priced models through large sporting-goods ret...Starting at €8.20
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Barber Cardiosystems, Teaching Note
Gulati, Ranjay; Myers, Paul S.Teaching Note HBS-919506-ELeadership and People ManagementTeaching note for case 919505.Starting at €0.00