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- Case
Ashby Pharmaceuticals
Collection: IESE (España)Ref.: M-1208-EPublished: Apr 18, 2008Format: PDFPages: 5Language: English - Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Case
Bumbox: Choosing a Business Model for a Start-Up
By Doreen KumCollection: Ivey Business School (Canada)Ref.: IVEY-9B20A053-EPublished: Jun 18, 2020Reviewed: Jun 18, 2020Format: PDFPages: 15Language: English - Case
From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A083-EPublished: Oct 28, 2020Format: PDFPages: 11Language: English - Article
Rediscovering Market Segmentation (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0602GPublished: Feb 1, 2006Reviewed: Nov 1, 1988Format: PDFPages: 10Language: Spanish - Case
Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A022-EPublished: Apr 17, 2017Reviewed: Apr 17, 2017Format: PDFPages: 9Language: English - Case
Uber Elevate: The Case For Flying Cars
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A017-EPublished: Mar 8, 2018Reviewed: Mar 8, 2018Format: PDFPages: 12Language: English - Case
Otago Museum
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10B007-EPublished: Jul 29, 2010Format: PDFPages: 12Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Case
Zespri Grows
Collection: HBSP (USA)Ref.: HBS-519047-EPublished: Nov 26, 2018Reviewed: Apr 19, 2019Format: PDFPages: 30Language: English