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Hubang Chili Sauce: Adding Pungency to a Competitive Emerging Market
Jianping Xu; Hui Sang; Harry Xia; Xilin YangCase IVEY-W33463-EMarketing, StrategyIn 2015, Hubang chili sauce was launched in China’s highly competitive emerging condiment and sauce market. Instead of undertaking direct competition and a costly price war in traditional retail channels already dominated by a market leader, Wenjin Lu, a local entrepreneur and the chief executive officer of Hubang, developed a unique strategy to achieve breakthroughs via online-to-offline (O2O) food delivery platforms, whose consumers were made u...Starting at €8.20
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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Starting at €8.20
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A Note on the Snack Food Industry
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518064-EMarketingThis note provides an overview of the snacking industry in 2017.Starting at €8.20