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Hindustan Unilever Limited Versus USV Private Limited: An Advertising Skirmish
By Ajeet SharmaCollection: Ivey Business School (Canada)Ref.: IVEY-W27508-EPublished: Jul 28, 2022Format: PDFPages: 15Language: English - Case
Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
Collection: IESE (España)Ref.: M-1320-EPublished: Oct 15, 2014Reviewed: Mar 26, 2015Format: PDFPages: 20Language: English - Case
El reposicionamiento de Royco Minute Soup: evaluacion de una campaña boca a boca
Collection: IESE (España)Ref.: M-1320Published: Oct 15, 2014Reviewed: Mar 26, 2015Format: PDFPages: 19Language: Spanish