HBSP (USA)
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Paez
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-316085-EMarketingPaez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cStarting at €8.20
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Learning to Ride Abroad (Spanish version)
Bartlett, Christopher A.; Myers, Paul S.Case HBS-918S22StrategyYushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and by shifting its product mix toward higher-margin models sold through specialty bicycle retail shops. However, the manager of its new Australian subsidiary has taken a different approach that focuses on selling lower-priced models through large sporting-goods ret...Starting at €8.20
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Barber Cardiosystems (Spanish version)
Gulati, Ranjay; Myers, Paul S.Case HBS-920S09Leadership and People ManagementBarber Cardiosystems, based in Melbourne, Australia, designs and manufactures therapeutic devices used for treatment of coronary conditions. Over four decades, it has grown to be among the top 200 medical device companies in the world. It competes against much larger companies through a continuous effort to control costs and increase productivity. It does so by aligning operational and human resource practices, particularly employee incentives, w...Starting at €8.20
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Yushan Bicycles: Learning to Ride Abroad, Teaching Note
Bartlett, Christopher A.; Myers, Paul S.Teaching Note HBS-917540-ETeaching note for case 917539.Starting at €0.00
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Yushan Bicycles: Learning to Ride Abroad
Bartlett, Christopher A.; Myers, Paul S.Case HBS-917539-EStrategyYushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and by shifting its product mix toward higher-margin models sold through specialty bicycle retail shops. However, the manager of its new Australian subsidiary has taken a different approach that focuses on selling lower-priced models through large sporting-goods ret...Starting at €8.20
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Paez (Spanish version)
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-319S21MarketingPáez, una marca de moda puesta en marcha de Argentina, que se vende alpargatas tradicionales, una categoría de calzado sueño que de repente se despertó cuando la compañía de EE.UU. TOMS prestado el diseño tradicional alpargata, la cubrió con colores de moda y estampados, y ligado a una causa social. Los fundadores de Paez eran muy conscientes de los retos presentes y futuros que enfrentan debido a los recursos y capacidades de su competidor más b...Starting at €8.20
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Barber Cardiosystems, Teaching Note
Gulati, Ranjay; Myers, Paul S.Teaching Note HBS-919506-ELeadership and People ManagementTeaching note for case 919505.Starting at €0.00