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Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
Suchard: "Made of Your Dreams"
Collection: IESE (España)Ref.: M-1312-EPublished: Mar 10, 2014Format: PDFPages: 26Language: English - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Article
Rediscovering Market Segmentation (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0602GPublished: Feb 1, 2006Reviewed: Nov 1, 1988Format: PDFPages: 10Language: Spanish - Case
Genuinus: Using Digital Marketing to Sell Fresh Food Online
Collection: IESE (España)Ref.: M-1338-EPublished: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 32Language: English - Teaching Note
David contra Goliath. Decisiones comerciales en La Fageda - Nota del instructor
Collection: IESE (España)Ref.: MT-47Published: Apr 9, 2018Format: PDFPages: 16Language: Spanish - Case
Anytime Fitness: Getting Online Marketing in Shape
Collection: IESE (España)Ref.: M-1381-EPublished: Feb 4, 2021Format: PDFPages: 11Language: English - Case
Anytime Fitness: poniendo en forma al marketing online
Collection: IESE (España)Ref.: M-1381Published: Feb 4, 2021Format: PDFPages: 11Language: Spanish - Case
David Versus Goliath: Commercial Decisions at La Fageda
Collection: IESE (España)Ref.: M-1321-EPublished: Nov 20, 2014Reviewed: Jul 3, 2017Format: PDFPages: 19Language: English