HBSP (USA)
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Maison Bouygues (Spanish Version)
Quelch, John A.; Conley, GregCase HBS-503S77MarketingEl vicepresidente de marketing está revisando el plan de marketing 1991 y el presupuesto para Maison Bouygues, el principal constructor de nuevas viviendas unifamiliares en Francia. Debido a la recesión, se prevé que las ventas de la compañía para ser plana y pueden necesitar ser hecho en la comercialización y venta mezcla ajustes.Starting at €8.20
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Lille Tissages, S.A.
Bruns, William J., Jr.Case HBS-109S09Accounting and ControlEl director de marketing y las finanzas director debe fijar el precio de un tejido caro aún competitivo. Los recientes aumentos de precios no han ido acompañados por los competidores, y la cuota de mercado se ha perdido. El caso ofrece una oportunidad para el análisis de la contribución práctica teniendo en cuenta los costos fijos y variables como se indica en un informe de costos típica.Starting at €8.20
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Genset--1989 (Spanish version)
Gompers, Paul A.; Burroughs, Amy L.Case HBS-202S04FinanceDiscute la estrategia puesta en marcha en el grupo electrógeno, una empresa de biotecnología francesa. Pascal Brandys, un capitalista de riesgo, y Marc Vasseur, un científico francés que conduce, debe decidir cómo proceder. opciones reales futuros son fundamentales para la estrategia.Starting at €8.20
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Crown Cork & Seal/CarnaudMetalbox (Spanish Version)
Fruhan, William E.; Dewitt, WilliamCase HBS-203S03FinanceUna empresa de envasado de EE.UU. adquiere una empresa de envasado francés con el objetivo de crear la mayor empresa de envasado global en el mundo.Starting at €8.20
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Gaz de France (Spanish version)
Kester, W. Carl; Allen, William B.Case HBS-219S04FinanceThe treasurer of Gaz de France is an aggressive, proactive manager of his company's liability structure, running one of the largest swap books of any non-financial corporation in the world. Currency futures, interbank forwards, and currency options are also frequently used to control the company's multi-currency liability structure. This case prompts students to explore the reasons and ramifications of such aggressive liability management, with p...Starting at €8.20
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Globalizing an Australian Wine Company (Spanish version)
Bartlett, Christopher A.Case HBS-305S13StrategyTwo new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a difficult joint venture with a Chilean wine source, he is proposing to launch an Italian line of wines. His local team has also developed a new Australian brand that would compete di...Starting at €8.20
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Longchamp (Spanish version)
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-317S06MarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le Pliage versus its leather handbags? How should the subbrand be distributed, merchandised, priced, and promoted? How does Le Pliage both contribute to and ...Starting at €8.20
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Silic (A) and (B): Choosing Cost or Fair Value on Adoption of IFRS, Teaching Note
Dessain, Vincent; Barron, Andrew; Hawkins, David F.; Riedl, Edward J.Teaching Note HBS-108078-EAccounting and ControlTeaching Note for 108-030 and 108-031.Starting at €0.00
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Societe Generale: The Kerviel Affair (A) and (B), Teaching Note
Brochet, FrancoisTeaching Note HBS-110075-EAccounting and ControlTeaching Note for 110029 and 110030.Starting at €0.00
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Sydney IVF: Stem Cell Research, Teaching Note
Simons, Robert L.; Rosenberg, KathrynTeaching Note HBS-110092-EStrategyTeaching Note for 109017.Starting at €0.00