HBSP (USA)
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American Broadcasting during the Hungarian Revolution of 1956: Incitement or Observation
Brodsky, LaurenCase HBS-KS1341-EStrategyIn the fall of 1956, under the shadow of the Soviet Union, Hungarian students revolted against the Communist Party in Budapest. But their calls for reform and a moderate government were silenced by Soviet troops. America's broadcaster to Hungary, Radio FrStarting at €8.20
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20