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- Case
Ashby Pharmaceuticals
Collection: IESE (España)Ref.: M-1208-EPublished: Apr 18, 2008Format: PDFPages: 5Language: English - Case
From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A083-EPublished: Oct 28, 2020Format: PDFPages: 11Language: English - Article
Rediscovering Market Segmentation (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0602GPublished: Feb 1, 2006Reviewed: Nov 1, 1988Format: PDFPages: 10Language: Spanish - Case
Elie Saab: Growth of a Global Luxury Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A023-EPublished: Jul 26, 2012Reviewed: May 17, 2013Format: PDFPages: 17Language: English - Case
Otago Museum
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10B007-EPublished: Jul 29, 2010Format: PDFPages: 12Language: English - Case
Zespri Grows
Collection: HBSP (USA)Ref.: HBS-519047-EPublished: Nov 26, 2018Reviewed: Apr 19, 2019Format: PDFPages: 30Language: English - Case
Repositioning CARE USA
Collection: HBSP (USA)Ref.: HBS-509005-EPublished: Aug 12, 2008Reviewed: Aug 14, 2012Format: PDFPages: 26Language: English - Teaching Note
Better World Books, Teaching Note
Collection: HBSP (USA)Ref.: HBS-512106-EPublished: Jun 21, 2012Format: PDFPages: 23Language: English - Case
Hindustan Unilever Limited Versus USV Private Limited: An Advertising Skirmish
By Ajeet SharmaCollection: Ivey Business School (Canada)Ref.: IVEY-W27508-EPublished: Jul 28, 2022Format: PDFPages: 15Language: English - Case
HCF Health Insurance: Brand Repositioning Project
Collection: Ivey Business School (Canada)Ref.: IVEY-W23002-EPublished: Sep 13, 2023Format: PDFPages: 6Language: English