HBSP (USA)
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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FANUC Corporation: Reassessing the Firm's Governance and Financial Policies
Esty, Benjamin C.; Sato, Nobuo; Kanno, AkikoCase HBS-216042-EFinanceIn February 2015, Daniel Loeb (a US-based activist investor) announced his firm had a large investment in FANUC Corporation, a leading producer of industrial robots and software for machine tools. Loeb was demanding that the Japanese firm change its finanStarting at €8.20
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Fast Track Derailed: The 1997 Attempt to Renew Fast Track Legislation, Abridged
Devereaux, Charan; Lawrence, Robert; Watkins, MichaelCase HBS-HKS302-EEconomicsIn the United States, the president has the Constitutional authority to negotiate international trade agreements. But the Congress has the ultimate authority over trade. This arrangement blunts the negotiating power of the United States in trade talks because other countries know that any commitments made at the table could be altered or rejected by Congress. Therefore, from 1974 to 1993, Congress granted the president fast track authority by com...Starting at €8.20
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International Trade Meets Intellectual Property: The Making of the TRIPS Agreement (Abridged)
Devereaux, Charan; Lawrence, Robert; Watkins, MichaelCase HBS-HKS432-EThis is an abridged version of note NR15-02-1661.0. The focus of international trade negotiations was once quotas and tariffs - how much of a particular product could be imported and the duty levied at the border. As the world economy has experienced deeper integration, attention has shifted away from tariffs and quotas to the complex policies and rules that affect the international movement of goods, services and investment. Such policies incl...Starting at €8.20
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The Eagle and the Dragon: The November 1999 US-China Bilateral Agreement and the Battle over PNTR, Abridged
Devereaux, Charan; Lawrence, RobertCase HBS-HKS475-EThis is an abridged version of note NR14-04-1771.0. On December 11, 2001, China became a member of the World Trade Organization. Many say the 1999 US-China bilateral trade agreement and the vote in Congress to permanently establish normal trade relations with China paved the way for China''s WTO accession. Even though China was not a WTO member, the United States had granted China Most Favored Nation trading status (MFN) since 1979. However, unde...Starting at €8.20
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Setting the Standard in Free Trade: The Making of the Transatlantic Trade and Investment Partnership
Datla, Anjani; Lawrence, RobertCase HBS-KS1142-EEconomicsIn July 2013, more than 150 negotiators from the European Union and the United States converged in Washington, D.C. to begin crafting what could become the world's largest free trade agreement-the Transatlantic Trade and Investment Partnership (TTIP). Billed as a transformational trade accord, the TTIP would go beyond tariffs to cut non-tariff barriers, expand trade in services, streamline regulatory standards, and incorporate trade elements to s...Starting at €8.20
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Oriental Land Co., Ltd. -Tokyo Disney Resort
Casadesus-Masanell, Ramon; Kanno, AkikoCase HBS-720460-EStrategyThis case describes the history of Oriental Land Co. Ltd.'s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to dealStarting at €8.20
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Restructuring JAL
Baker, Malcolm P.; Sunderam, Adi; Sato, Nobuo; Kanno, AkikoCase HBS-214055-EFinanceHideo Seto, the recently appointed chairman of the investment committee of the Enterprise Turnaround Initiative Corporation, must decide whether to push JAL group, Japan's largest airline, into bankruptcy or to act as a sponsor in an out-of-court restructStarting at €8.20
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Food Fight: The US, Europe, and Trade in Hormone-Treated Beef (Abridged)
Devereaux, Charan; Lawrence, Robert; Watkins, MichaelCase HBS-HKS434-EEconomicsThose familiar with transatlantic trade relations are well aware of the longstanding US-EU dispute over trade in beef. This note traces the history of the quarrel, beginning with the introduction of the use of growth-promoting hormones for raising beef cattle. In 1989, Europe banned the use of these hormones. The ban covered all beef, including meat imported from the United States where growth-enhancing hormones were widely used. In retaliation, ...Starting at €8.20
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Kameda Seika: Cracking the US Market
Ofek, Elie; Sato, Nobuo; Kanno, AkikoCase HBS-517095-EMarketingIn spring 2016, Kameda's CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company's US subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product in Japan, Kakinotane, as well as other types of rice...Starting at €8.20