HBSP (USA)
-
Making stickK Stick: The Business of Behavioral Economics, Teaching Note
John, Leslie K.; Norton, Michael I.Teaching Note HBS-515088-EMarketingTeaching note for case 514019.Starting at €0.00
-
Commonwealth Bank of Australia: Unbanklike Experimentation, Teaching Note
Buell, Ryan W.; John, Leslie K.Teaching Note HBS-620041-EService and Operations ManagementTeaching note for case 619018.Starting at €0.00
-
AT&T, Retraining, and the Workforce of Tomorrow
Kerr, William R.; Fuller, Joseph B.; Kreitzberg, CarlCase HBS-820017-ELeadership and People ManagementBy the late 2000s, rapid changes in the telecommunications industry forced AT&T's management team to take on a task that CEO Randall Stephenson called the "biggest logistical challenge" they had ever seen: retraining 100,000 workers by 2020. In 2012, inteStarting at €8.20
-
The Gig Economy: Leasing Skills to Pay the Bills
Fuller, Joseph B.; Kerr, William R.; Kreitzberg, CarlCase HBS-819146-ELeadership and People ManagementThis primer provides a comprehensive exploration into the gig economy and how it is reshaping global business. It shows how the Uber driver, the freelancing programmer in India, and the independent corporate consultant are all different variants of the modern-day gig workers. In doing so, this document addresses the following questions: What are gigs and who performs them? What is the size of the gig economy? How big will it get? W...Starting at €8.20
-
The Campbell Home (A)
John, Leslie K.; Preble, MatthewCase HBS-918017-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €8.20
-
The Campbell Home (C)
John, Leslie K.; Preble, MatthewCase HBS-918019-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €5.74
-
Fishbowl: Scaling Up
John, Leslie K.Case HBS-919013-EMarketingFishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl, people get real. Fishbowl prides itself in being a "safe space" that allows users to feel comfortable interacting with candor - whether to ask difficult questions in order to give and...Starting at €8.20
-
Google: To TVC or Not to TVC
Kerr, William R.; Kreitzberg, CarlCase HBS-820048-ELeadership and People ManagementIn late 2018, evidence emerged that many of Google's temporary help agency workers, vendors, and independent contractors ("TVCs") were unhappy with the company. TVCs, who reportedly made up 49.95% of Google's 170,000 person global workforce, had raised concerns of mistreatment, citing instances of pay inequity, social exclusion, and physical endangerment. "Flexible" workers, such as TVCs, were often seen as a key cog for Silicon Valley's IT com...Starting at €8.20
-
Google: To TVC or Not to TVC, Teaching Note
Kerr, William R.; Kreitzberg, CarlTeaching Note HBS-820049-ELeadership and People ManagementA Teaching Note for the "Google: To TVC or Not to TVC?" case study (HBS#820-048). The case discusses recent controversies regarding how Google manages temporary help agency workers, workers supplied by vendors, and independent contractors ("TVCs"). Such TVCs reportedly made up half of the company's workforce in late 2018. Following Google as a protagonist, this case study facilitates a broad discussion about the strengths, weaknesses, opportuniti...Starting at €0.00
-
The Campbell Home (B)
John, Leslie K.; Preble, MatthewCase HBS-918018-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €5.74