HBSP (USA)
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PadFone vs. FonePad
Shih, Willy; Chai, SenCase HBS-614023-EStrategyTo maximize their effectiveness, color cases should be printed in color. To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of his design and engineering teams. The case examines the ASUS's efforts to get into the smartphone business, l...Starting at €8.20
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BGI: Data-driven Research
Shih, Willy; Chai, SenCase HBS-614056-EService and Operations ManagementBGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving important parts of the world food supply. But his biggest challenge was in scaling up his organization to address the multitude of opportunities he wanted to address. Along with its ma...Starting at €8.20
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Three Examples (Spanish version)
Bruns, William J., Jr.; Hertenstein, Julie H.Case HBS-105S10Accounting and ControlThis case introduces the statement of cash flow through three examples of multi-year statements of cash flows from three unidentified companies.Starting at €8.20
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Diversity in Accounting Principles: A Problem, a Strategic Imperative, or a Strategic Opportunity (Spanish Version)
Bruns, William J., Jr.Case HBS-105S01Accounting and ControlProvides an introduction to the diversity of generally accepted accounting principles. An example shows how financial reports in one firm could differ depending on accounting methods and principles selected. Presents arguments that this may be a problem, an imperative for change, or a strategic opportunity for managers.Starting at €8.20
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Depreciation at Delta Air Lines: The "Fresh Start", Teaching Note
Bruns, William J., Jr.Teaching Note HBS-4016-EAccounting and ControlTeaching Note to 4013Starting at €0.00
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Merrimack Tractors and Mowers: LIFO or FIFO, Teaching Note
Bruns, William J., Jr.; Bruns, Sharon; Harmeling, Susan S.; Chapman, Craig JTeaching Note HBS-3219-EAccounting and ControlTeaching Note to 3217Starting at €0.00
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The Talbots, Inc., and Subsidiaries: Accounting for Goodwill, Teaching Note
Bruns, William J., Jr.Teaching Note HBS-3257-EAccounting and ControlTeaching Note for 3254.Starting at €0.00
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Prestige Telephone Co. (Spanish version)
Bruns, William J., Jr.Case HBS-102S15Accounting and ControlAn independent regulated telephone company has established a computer services subsidiary that seems to remain unprofitable. Managers must determine whether it is profitable or not and consider changes in pricing or promotion that might improve profitability. A rewritten version of an earlier case.Starting at €8.20
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Salem Telephone Co. (Spanish version)
Bruns, William J., Jr.; Hertenstein, Julie H.Case HBS-106S07Accounting and ControlA computer subsidiary appears to be unprofitable. Managers must determine whether it is actually unprofitable and consider whether changes in prices or promotion might improve profitability. Allows clear separation of variable costs from fixed costs. A rewritten version of an earlier case.Starting at €8.20
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Depreciation at Delta Air Lines and Singapore Airlines (A) (Spanish version)
Bruns, William J., Jr.; Cott, JeremyCase HBS-111S20Accounting and ControlDepreciation policies at Delta Air Lines and Singapore Airlines are compared and contrasted against a summary of operating data from each airline. Questions focus attention on differing depreciation policies.Starting at €8.20