HBSP (USA)
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Geographical Indications: I Say "Kalamata", the EU Says "Black Olive" (B)
Pozen, Robert C.; Satchcroft, AniCase HBS-309115-ESupplement to 309114Starting at €5.74
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20
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Geographical Indications: I Say
Pozen, Robert C.; Satchcroft, AniCase HBS-309114-EIn April 2005, Alexandra was the owner of an Australian farm that produced olives, including Kalamata table olives. Alexandra had invested in the expansion of her farm in anticipation of the evolution of her market from domestic trade in Australia to international export. There was, however, a disruptive dispute before a WTO tribunal between Australia and the EU regarding the protection of Geographical Indications, which identify a product's orig...Starting at €8.20