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CloudBiz: Una Solución Administrativa para las PYMES
Martínez, Allan; Chaves, Natalia; Cátedra René Morales Carazo de EmprendimientoCase INCAE-31283_SEntrepreneurshipStartup que se dedica al diseño e implementación de ERP’s, emprendimiento hondureño ejecutado por 3 hermanos que buscan crecimiento con su empresa, sin embargo se enfrentan a diversos retos, desde la poca adopción de tecnología en su país de origen, comoStarting at €8.20
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Comayagua Bilingual School - Incursionando en Nuevos Segmentos de Mercado
Martínez, Allan; Chaves, Natalia; Cátedra René Morales Carazo de EmprendimientoCase INCAE-31271_SFinanceEn respuesta a la reforma al sistema educativo hondureño, la familia Martínez decide incursiona en un nuevo nicho de mercado. El nuevo emprendimiento superó todas las expectativas de crecimiento, por lo que se requería inyectar capital para satisfacer la demanda. ¿sería este un pico demanda producto de la novedad, que tendería a caer? ¿valdría la pena realizar la inversión requerida?Starting at €8.20
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Hospital La LimMedical Center (LLMC): tercerización de servicios hospitalarios del sector público
Mendoza, RobertoCase INCAE-31246FinanceEste caso ilustra como Ia dirección del hospital identifica los costos relevantes para presentar una propuesta de servicios que el lnstituto Hondureño de Seguro Social de San Pedro Sula les ha solicitado. El dilema de qué servicios ofrecer y qué precios fijar, considerando: 1) Que existe capacidad ociosa, 2) Es una solicitud única y 3) Los servicios son clasificados en tres categorías, según el grado de dificultad de las cirugías. Se recomienda a...Starting at €8.20
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Instituto Privado Comayagua
Martínez, Allan; Chaves, Natalia; Cátedra René Morales Carazo de EmprendimientoCase INCAE-31273_SStrategyUna reforma al sistema educativo hondureño amenazaba al Instituto Privado Comayagua. La reestructuración al sistema escolar pondría en riesgo el 33% de los ingresos del negocio. Jesús Martínez deberá decidir cómo actuar para garantizar la continuidad del emprendimiento que con tanto esfuerzo había fundado 40 años atrás.Starting at €8.20
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Myer and Flanagan (A): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCase DPO-352-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis 2-case series focuses on the challenges of senior executive replacements at Australian department store Myer. In late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the past 2 years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 2014 to remain in h...Starting at €8.20
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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCase M-1208-EMarketingJames Conica had just been appointed new sales director of the company Ashby Pharmaceuticals, which sold pharmaceutical products. His task was to substantially improve the performance of the sales force, which according to company director Ian Thompson, had ample scope for improvement.Starting at €8.20
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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCase IVEY-9B21M019-EStrategyIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Starting at €8.20
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Zip: In Need of Growth-Oriented Competitive Strategies
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B21M025-EStrategyZip Co Limited (Zip) was a market follower in the Australian buy now, pay later (BNPL) sector. In September 2020, PayPal Holdings Inc. entered the growing sector, which was expected to disrupt the credit card industry, with better incentives for retailers and consumers. Although investors were concerned, Zip’s chief executive officer remained confident about the company’s future growth. How could he combat competition against large players like P...Starting at €8.20
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Domino’s Pizza Enterprises (Australia): Weighted Average Cost of Capital
Colette Southam; Paul W. Beamish; Matthew WinklerCase IVEY-W25568-EFinanceOn November 4, 2020, the group chief financial officer of Domino’s Pizza Enterprises Limited was tasked with determining the cost of capital in preparation for the corporate response to the COVID-19 pandemic. In planning for 2021, the company would need to make considerable investments throughout its franchises in Australia, New Zealand, Japan, and Europe. The cost of capital would be integral to these investment decisions. In the previous year, ...Starting at €8.20
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Vishal Mehrotra; Alex BeamishCase IVEY-9B20A083-EMarketingyourtown was an Australian non-profit organization offering a variety of services to children, young people, and families, supported by a range of stakeholders including federal and state governments, corporations, and, most significantly, members of the public. It was best known for its art union initiative in which supporters bought tickets to a raffle for luxury homes and automobiles.
In 2016, the organization rebranded from BoysTown, which...Starting at €8.20