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HBSP (USA)
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Chobani: Growing A Live and Active Culture (Abridged)
Margolis, Joshua D.; Preble, MatthewCase HBS-414046-ELeadership and People ManagementHamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to product design, sales, marketing, and communication had made its yogurt a hit with consumers, and its entrepreneurial and innovative culture made it popular with its employees. But...Starting at €8.20
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Australian Paper Manufacturers (A) (Spanish Version)
Upton, David M.; Margolis, Joshua D.Case HBS-602S13Service and Operations ManagementDescribe una empresa que ha roto un acuerdo cordial no escrita entre los tres fabricantes de papel australianos para dividir el mercado interno de tres maneras por segmento de mercado. Las invade la compañía de otro "territorio" con tecnología avanzada, la calidad y, sobre todo, mediante el uso de registro ambiental deficiente de la otra compañía para protegerse contra las represalias. El defensor se encuentra incapaz de responder mediante la adi...Starting at €8.20
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Australian Paper Manufacturers (B) (Spanish Version)
Upton, David M.; Margolis, Joshua D.Case HBS-610S12Service and Operations ManagementDescribe los acontecimientos que se producen después de que el punto de decisión en el Australian Paper Manufacturers (A). Con estos datos y proyecciones de mercado más detallado, se intensifica este caso las decisiones financieras, estratégicas y éticas a largo plazo que enfrenta al invasor.Starting at €5.74