Ivey Business School (Canada)
-
BeefLedger: Cross-Border Beef Supply Chain Based on Blockchain Technology
Yu Gong, Chen Zhang, Steve Brown, Jiang DuanCase IVEY-W25034-EInformation Technologies, Service and Operations ManagementFood safety and fraud were long-standing issues in China. For some imported products, such as Australian beef steak, food fraud could be a massive issue: consumers could purchase the wrong or even harmful products, and legitimate brands subsequently lost sales and reputation. BeefLedger Ltd. (BeefLedger) was an Australian blockchain start-up company that aimed to solve these issues by using blockchain technology to supply authentic beef products ...Starting at €8.20