IESE (España)
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Untapping Innovation
IESE InsightArticle ART-2795-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeWhy do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.Starting at €8.20
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Myer and Flanagan (A): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCase DPO-352-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis 2-case series focuses on the challenges of senior executive replacements at Australian department store Myer. In late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the past 2 years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 2014 to remain in h...Starting at €8.20
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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCase M-1208-EMarketingJames Conica had just been appointed new sales director of the company Ashby Pharmaceuticals, which sold pharmaceutical products. His task was to substantially improve the performance of the sales force, which according to company director Ian Thompson, had ample scope for improvement.Starting at €8.20
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Flotel Orellana
Riverola, JosepCase P-928Service and Operations ManagementEl caso muestra las operaciones que tienen lugar durante la explotación del Flotel Orellana, un barco-hotel que opera en la selva amazónica. Permite analizar la relación entre la estructura de las operaciones y el entorno en el que se producen.Starting at €8.20
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El Seguro Social Campesino en Ecuador
Cárdenas M.; Sánchez, Loppacher J.Case P-1030Service and Operations ManagementEl Seguro Campesino en Ecuador presenta un interesante ejemplo de enfoque de subsidio de demanda para mejorar la cobertura médica para los pobres y las poblaciones rurales. El caso describe el desarrollo de este esquema en Ecuador y presenta el principal problema que queda aún por resolver una vez el sistema se desarrolle: la falta de oferta. El Ministerio debe afrontarlo, y en este caso se presentan varias alternativas. Uno de los principales ro...Starting at €8.20
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Rural social security in Ecuador
Cárdenas M.; Sánchez, Loppacher J.Case P-1030-EService and Operations ManagementThe Rural Social Security Plan in Ecuador is an interesting example of a demand subsidy approach to achieving better medical coverage in poor and remote rural populations. The case describes how this scheme was developed in Ecuador and the main problem that remains once that the system is in place: the lack of health care providers. The ministry needs to address this problem, and several alternatives are outlined in the case. One of the health mi...Starting at €8.20
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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Towards the Top End by Being Down Under: Haier's Acquisition of Fisher & Paykel Appliances
Reiche, Sebastian; Lee, Yih-Teen; Sánchez-Runde, CarlosCase DPO-420-EDecision Analysis, Entrepreneurship, Leadership and People ManagementHarry Hou, director and owner of the Oceania microenterprise for Haier Group, a leading multinational consumer electronics and home appliances company headquartered in Qingdao, was contemplating the future of the group's acquisition of Fisher & Paykel Appliances (FPA). A delegation of Haier representatives, with whom he had spent the day discussing collaborations between Haier and FPA, had just left, allowing him a few moments to reflect on the p...Starting at €8.20
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74