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Qantas: Which Route Out of the Turbulence
Nitin Pangarkar; Hari Bapuji; Braden LoaderCase IVEY-9B11M068-EStrategyIn May 2011, Alan Joyce, chief executive officer of Qantas Group, needed to think about the future strategy of the airline group. Over the past few years, it had launched a number of strategic initiatives to defend its current position and penetrate new markets and segments. Qantas had discontinued its first-class service on many flights, opting to bolster its business-class service instead. Its forays into the budget travel segment through Jetst...Starting at €8.20