IESE (España)
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FC Barcelona: más que un club, más que datos
Zamora, Javier; Sastre Boquet, Isaac; Ana María ViletCase SI-206Information Technologies, Innovation and Change, StrategyA finales de la década de 2010, el Fútbol Club Barcelona se había convertido en uno de los clubs deportivos más importantes del mundo, cuyo éxito deportivo se acompañaba de unos ingresos que habían crecido a mucho en poco tiempo, rozando la cifra de los 1000 millones de euros. La organización del club había ido creciendo y adaptándose, a veces con dificultades, a la nueva realidad del fútbol, un gigantesco negocio global que ya no podía gestionar...Starting at €8.20
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Aciturri Aeronáutica: Additive Manufacturing in the Aerospace Industry
Sachon, Marc; Sastre Boquet, IsaacCase P-1161-EInnovation and Change, Service and Operations ManagementAciturri Aeronáutica is a Tier 1 aerospace supplier serving Airbus and Boeing which is now looking at implementing additive manufacturing in its processes. The case looks at the numerous opportunities presented by this new technology for aerospace companies and manufacturing in general, but also its challenges.Starting at €8.20
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Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Critical Care, Critical Data - Using Machine Learning in the Health Care Industry (A) - Simulation
Zamora, Javier; Sastre Boquet, IsaacSimulation OITW-1-EInformation Technologies, Innovation and ChangeDuration: 60 min
Type of game: Single-player, Multi-player
Critical Care, Critical Data is an engaging simulation that explores the use of artificial intelligence (AI) to predict COVID-19 outcomes during the pandemic. Co-developed with the esteemed IESE Business School and based on a case written by Javier Zamora, this simulation is perfect for graduate students and executive education programs, offering a comprehensive introduction to da... -
Critical Care, Critical Data - Using Machine Learning in the Health Care Industry (A)
Zamora, Javier; Sastre Boquet, IsaacCase OIT-3-EInformation Technologies, Innovation and ChangeIn December 2020, the COVID-19 epidemic was raging through the world. The hospitals of Grupo de Asistencia Clínica (GAC) one of Spain's largest private hospital networks, were treating over eight hundred people sick with COVID, of varying severity, and new patients were admitted every day. Given that COVID was caused by a novel coronavirus, knowledge of the disease was still in its infancy, and GAC's healthcare professionals were making critical...Starting at €8.20
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Learning the Machine: Anovo Ibérica Introduces AI in Operations
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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FC Barcelona: More Than a Club, More Than Data
Zamora, Javier; Sastre Boquet, Isaac; Ana María ViletCase SI-206-EInformation Technologies, Innovation and Change, StrategyBy the late 2010s, FC Barcelona had become one of the most important sports clubs in the world, whose success on the field was accompanied by an income that had grown in leaps and bounds and was approaching ?1 billion. The club's organization had grown and adapted, sometimes with difficulty, to the new reality of football. This was now a gigantic global business that could no longer be managed as it had back when the club won its first European C...Starting at €8.20
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Cuidados críticos, datos críticos - utilizando machine learning en el sector sanitario (A) - Simulación
Zamora, Javier; Sastre Boquet, IsaacSimulation OITW-1Information Technologies, Innovation and ChangeDuración: 60 min
Modos de juego: Síncrono y asíncrono, por equipos o individual
Cuidados críticos, datos críticos es una simulación participativa que explora el uso de la inteligencia artificial (IA) para predecir los resultados de la COVID-19 durante la pandemia. Codesarrollada junto con IESE Business School y basada en un caso escrito por Javier Zamora, esta simulación es perfecta para graduados y programas de formación para directivos,... -
Critical Care, Critical Data - Using Machine Learning in the Health Care Industry (B)
Zamora, Javier; Sastre Boquet, IsaacCase OIT-4-EInformation Technologies, Innovation and ChangeThe development of GAC's AI project to improve the care of COVID patients had now gone on for several months, and it was time to make a decision. Irene Acosta, GAC's Chief Science Coordinator, had to determine whether the project was ready for deployment at the group's hospitals, or admit that despite all their efforts, the project maybe was not feasible. Irene had several things to consider: Was the AI model accurate enough to use? If so, how c...Starting at €5.74
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Cuidados críticos: utilización del machine learning en el sector sanitario (A)
Zamora, Javier; Sastre Boquet, IsaacCase OIT-3Information Technologies, Innovation and ChangeEn diciembre del 2020, la pandemia de la COVID-19 hacía estragos en todo el mundo. Los hospitales del Grupo de Asistencia Clínica (GAC), uno de los mayores grupos hospitalarios privados de España, atendían a más de 900 enfermos de COVID-19, de diversa gravedad, y cada día ingresaban nuevos pacientes. Dado que la enfermedad estaba causada por un nuevo coronavirus, el conocimiento de la enfermedad era aún muy limitado, y los profesionales sanitario...Starting at €8.20