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Class--or Mass? (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0504A-EPublished: Apr 1, 2005Format: PDFPages: 10Language: English - Teaching Note
Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note
Collection: HBSP (USA)Ref.: HBS-4132-EPublished: Jun 15, 2009Reviewed: Apr 17, 2012Format: PDFPages: 11Language: English