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Coca-Cola, Popular Music, and the FIFA World Cup
By David AllanCollection: Ivey Business School (Canada)Ref.: IVEY-9B16A045-EPublished: Sep 30, 2016Reviewed: Sep 30, 2016Format: PDFPages: 10Language: English - Article
Ending the War Between Sales and Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0607EPublished: Jul 1, 2006Reviewed: May 1, 2004Format: PDFPages: 11Language: Spanish