Default Category
-
KT Corporation: Offering New Insights in Customer Experience
Youngchan Kim; Min-Jeong Ko; Jiyoung KimCase IVEY-9B17A020-EMarketingIn 2014, KT Corporation, one of South Korea’s leading telecommunications companies, successfully mapped each point of a customer’s interactions with the company. This was done by a team whose function was to identify customers’ pain points, known as critical quality parameters. The customers’ experiences were clustered into key areas of contact and customer satisfaction in each area was assessed, allowing quality innovation to be experience-based...Starting at €8.20