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- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Paez
Collection: HBSP (USA)Ref.: HBS-316085-EPublished: Aug 10, 2015Reviewed: May 10, 2016Format: PDFPages: 19Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Afilent (A): Reflotamiento
Collection: IESE (España)Ref.: M-1134Published: Dec 13, 2001Reviewed: Mar 26, 2015Format: PDFPages: 16Language: Spanish - Case
Paez (Spanish version)
Collection: HBSP (USA)Ref.: HBS-319S21Published: Oct 8, 2015Reviewed: Oct 5, 2016Format: PDFPages: 42Language: Spanish - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: PDFPages: 17Language: English