Default Category
- Case
Fancam: A New Channel Management Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A037-EPublished: Jul 31, 2019Reviewed: Jul 31, 2019Format: PDFPages: 10Language: English - Case
Worldwide Niche Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-504S18Published: Jun 10, 1991Reviewed: May 9, 2002Format: PDFPages: 21Language: Spanish - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Case
Banking on Social Media (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A071-EPublished: Feb 13, 2015Reviewed: Jan 28, 2015Format: PDFPages: 7Language: English - Case
Nike Football: World Cup 2010 (B)
Collection: HBSP (USA)Ref.: HBS-512054-EPublished: Dec 10, 2011Reviewed: May 18, 2012Format: PDFPages: 9Language: English - Teaching Note
The Slingshot: Improving Water Access, Teaching Note
Collection: HBSP (USA)Ref.: HBS-514109-EPublished: Feb 25, 2014Format: PDFPages: 5Language: English - Case
MasterCard: Driving Financial Inclusion
Collection: HBSP (USA)Ref.: HBS-515035-EPublished: Oct 28, 2014Reviewed: Jun 16, 2016Format: PDFPages: 22Language: English - Case
On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Collection: HBSP (USA)Ref.: HBS-KS1119-EPublished: Feb 4, 2015Format: PDFPages: 32Language: English - Case
Market Stretch
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09M046-EPublished: Jun 25, 2009Format: PDFPages: 11Language: English - Case
General De La Rey and the Blue Bulls
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A010-EPublished: Aug 18, 2008Reviewed: Jan 29, 2009Format: PDFPages: 10Language: English