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Brand Equity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10E023-EPublished: Feb 1, 2011Format: PDFPages: 3Language: English - Case
JCPenney: Back in Business
Collection: HBSP (USA)Ref.: HBS-517037-EPublished: Oct 21, 2016Reviewed: Apr 24, 2018Format: PDFPages: 29Language: English - Case
Superb Trucks LP: How to Conduct a Field Experiment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A025-EPublished: May 29, 2015Reviewed: May 29, 2015Format: PDFPages: 8Language: English