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Brand Equity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10E023-EPublished: Feb 1, 2011Format: PDFPages: 3Language: English - Case
Lululemon Athletica Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A034-EPublished: Oct 15, 2014Reviewed: Oct 17, 2014Format: PDFPages: 4Language: English - Case
Superb Trucks LP: How to Conduct a Field Experiment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A025-EPublished: May 29, 2015Reviewed: May 29, 2015Format: PDFPages: 8Language: English - Case
Indigo Books and Music Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A008-EPublished: Mar 13, 2014Reviewed: Mar 13, 2014Format: PDFPages: 8Language: English