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Tangarine Concepts Corporation: MasterCard MyCard
Elizabeth M.A. Grasby; Andrew SmithCase IVEY-9B06A029-EMarketingThe director of business development for Tangarine Concepts Corporations (Tangarine) must decide how to launch the company's newest product, a prepaid MasterCard called MyCard, as part of a six-month pilot project. Students are asked to: 1) outline Tangarine's goals and objectives for the launch of MasterCard MyCard; 2) decide the importance of a successful launch of MyCard to Tangarine; 3) perform a corporate size-up with specific attention to t...Starting at €8.20