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The Beauty of Sorbet
Margaret Sutherland; Verity HawardenCase IVEY-9B12A039-EEntrepreneurship, Leadership and People Management, Marketing, StrategyHIGHLY COMMENDED CASE - African Business Cases Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. This case chronicles the origins and growth of Sorbet, a chain of beauty salons targeting upper income women in South African metropolitan areas. Owner Ian Fuhr identified an opportunity to redefine the beauty salon experience in South Africa by offering customers a service unlike anything in the industry....Starting at €8.20