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Hindú: Revitalizing a Colombian Tea Brand (Spanish version)
Juanita Cajiao; Diana LealCase IVEY-W34900Marketing, StrategyIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a Kn...Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
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Bitaco Tea: A Taste of a Better World
Juanita CajiaoCase IVEY-W27301-EMarketing, StrategyAgricola Himalaya was a family-owned Colombian company, the national leader in the tea industry, and the owner of the only tea plantation in the country, located in the middle of a mist forest. In Colombia, owing to the labour costs involved in tea production, importing tea was less expensive than producing it locally, but if Agricola Himalaya decided to import the tea, what would be the environmental and social impact of closing the plant and pl...Starting at €8.20
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Bitaco Tea: A Taste of a Better World - Teaching Note
Juanita CajiaoTeaching Note IVEY-W27302-EMarketing, StrategyTeaching note for product W27301.Starting at €0.00
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Hindú: Revitalizing a Colombian Tea Brand
Juanita Cajiao; Diana LealCase IVEY-9B21A001-EMarketingIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal tStarting at €8.20
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Comcast Corporation (Spanish Version)
Elberse, Anita; Schreiber, JasonCase HBS-512S04MarketingEn octubre de 2006, los ejecutivos de Comcast habían entrado en negociaciones con las redes de difusión para ampliar la selección de contenidos de la red de distribución gratuita a través de su servicio de vídeo bajo demanda (VOD). Las principales cadenas de televisión, sin embargo, no estaban seguros del efecto que tendría en regulares "lineal" de audiencia de los programas a transmitirse cada noche a la hora programada, y temían que si las audi...Starting at €8.20
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Comcast Corp.
Elberse, Anita; Schreiber, JasonCase HBS-507080-EMarketingIn October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on regular "linear" viewership of programs airing every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising...Starting at €8.20