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CapitalCare: Getting Lost in the Crowd
Mark Arnison; Sherrell Steele; Bob GravesCase IVEY-9B20A029-EMarketingIn July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was compet...Starting at €8.20
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20