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CapitalCare: Getting Lost in the Crowd
Mark Arnison; Sherrell Steele; Bob GravesCase IVEY-9B20A029-EMarketingIn July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was compet...Starting at €8.20
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Bolster Electronics: Dealing with Dealer Demands
Michael Taylor; Mark B. VandenboschCase IVEY-9B12A050-EEntrepreneurship, MarketingThis B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers w...Starting at €8.20
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Alliance Grain Traders Inc.: Moving Up the Value Chain (B)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B14A043-EEntrepreneurship, Marketing, StrategySupplement to 9B14A042.Starting at €5.74
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Paradise Vacations
Mark B. Vandenbosch; Jonathan MichelCase IVEY-9B08A009-EMarketingIn February 2008, the president of Vacances Paradis Inc. (Paradise) was assessing his options for the company's competitive strategy for the future. Paradise was Quebec's market leader in the tour operating industry but was facing a significant challenge: FunTours Holidays (FunTours) had stolen a sizeable portion of Ontario's market share in only two years and was planning on conquering the Quebec market for the 2008/09 winter season. FunTours' a...Starting at €8.20
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Christie Digital: Maximizing the Digital Cinema Opportunity (A)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B12A044-EMarketingThe co-president and co-CEO of Christie Digital, a digital projector firm based in Cypress, California, and Kitchener, Waterloo, is speaking with his counterpart and trying to decide how Christie should tackle the rest of the 65,000-screen theatre market that has not yet converted to digital. The co-president has to consider that Christie is one of three viable competitors in the market and that there is a real risk of rapidly declining margins i...Starting at €8.20
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The Obama Campaign Strategy
Mark B. Vandenbosch; Dan TolhurstCase IVEY-9B09A018-EMarketingIn November 2007, Barack Obama, along with his chief strategist and campaign manager, was faced with a Gallup Poll of Democratic Presidential Candidates that indicated among Democratic voters Hillary Clinton held 48 per cent support of voters, compared with Obama's 21 per cent. Pundits and analysts essentially declared the race over; however, the triumvirate was convinced they had devised a perfect campaign strategy to overcome the long odds and ...Starting at €8.20
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Alliance Grain Traders Inc.: Moving Up the Value Chain (A)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B14A042-EEntrepreneurship, Marketing, StrategyA stock market analyst was reviewing one of his fund’s holdings, Alliance Grain Traders Inc. (AGT). One of the world’s largest traders of pulse crops, AGT was in the midst of entering a new line of business and expanding its non-core operations. On one hand, AGT would have been able to use its dominance in pulse trading as an advantage in expanding up the value chain. On the other hand, it was moving into sectors that were already mature and high...Starting at €8.20
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Christie Digital: Maximizing the Digital Cinema Opportunity (C)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B12A046-EMarketingThis is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A).Starting at €5.74
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Arts & Crafts
Mark B. Vandenbosch; Nick KuzykCase IVEY-9B08A011-EEntrepreneurship, MarketingThe vice-president of marketing at Arts & Crafts was reflecting on the company's extremely successful year in the music business. New artists had been added to the company's roster, experiments with digital releases and marketing campaigns had been successful, and plenty of international licensing opportunities were emerging. In addition, one of the company's artists, Leslie Feist, had received multiple music awards. On the other hand, the music ...Starting at €8.20
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Christie Digital: Maximizing the Digital Cinema Opportunity (B)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B12A045-EMarketingThis is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A).Starting at €5.74