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DOUGH T.O: A Sweet Expansion Opportunity
Miranda R. Goode; Shivani PradhanCase IVEY-9B20A082-EEntrepreneurship, MarketingIn early 2020, the co-founders of DOUGH T.O, an entrepreneurial venture launched in Toronto, Canada, were evaluating several expansion options. Since its founding in 2017, the brand had expanded its edible cookie dough business from its original pop-up moStarting at €8.20
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Yardstick: In Search of Segment and Strategy in The Education Industry - Teaching Note
Sakhhi Chhabra, Varun ElembilasseryTeaching Note IVEY-W27115-EEntrepreneurship, MarketingTeaching note for product W27114.Starting at €0.00