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Allswell Productions: A Tough Act to Follow
Ian Dunn; Lauren NicolaasCase IVEY-W27952-EMarketingThe founder and executive director of Allswell Productions (Allswell), an amateur musical theatre company based in London, Ontario, and her team had seen tremendous success with their inaugural production, and they needed to determine what show to stage next. With a wide assortment of theatregoers in the London area, she needed to refine her target market and plan a production for the next season. She had to determine which show to stage, in whic...Starting at €8.20
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Allswell Productions: A Tough Act to Follow - Teaching Note
Ian Dunn; Lauren NicolaasTeaching Note IVEY-W27953-EMarketingTeaching note for product W27952.Starting at €0.00
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Marquee: The Business of Nightlife
Elberse, Anita; Barlow, Ryan; Wong, SheldonCase HBS-509019-EMarketingIn December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for what seems an eternity in the nightlife industry. However, concerns remain about Marquee's staying power, rising costs, and increased competition. When is the right time for Te...Starting at €8.20