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Kat Rose Inc. - Sponsoring All-Star Cricket: A Selling Dilemma
Michael Taylor; Syed Saad KarimCase IVEY-9B14A033-EEntrepreneurship, Marketing, StrategyHeadquartered in Mississauga, Ontario, Kat Rose was founded in 2009 to produce small strategic business conferences and corporate hospitality events. After mixed success, it was presented with an opportunity in 2011 to organize a cricket match in Toronto. Although sports were not on its radar, the company decided to use the project as a base for expansion. It put in place an aggressive advertising plan, largely aimed at South Asian and West India...Starting at €8.20