HBSP (USA)
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The Problem with the "Poverty Premium"
Kay, Ethan; Lewenstein, WoodyArticle HBS-F1304A-EStrategyAccording to "bottom of the pyramid" theory, poor consumers pay much higher prices for most things than middle-class consumers do, meaning there's real opportunity for large multinationals to capture market share by offering high-quality goods at lower prices. But research on the ground in India shows that today, the poverty premium is often illusory. Companies need to be aware of how hard it is to compete solely on price.Starting at €8.20
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Unilever: Combatting Global Food Waste
Drake, David; Hammond, Janice H.; Preble, MatthewCase HBS-615040-EService and Operations ManagementThe global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's Chief Supply Chain Officer Pier Luigi Sigismondi and his team were working towards this goal and had chosen to first focus on three key areas-sugar, tomatoes, and tea-and had analyzed where in the 'farm t...Starting at €8.20