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HBSP (USA)
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Ethics: Awareness
Snowberg, ErikCase HBS-720435-EBusiness Ethics and Corporate Social ResponsibilityIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Starting at €8.20