IESE (España)
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Deloitte: The Challenge of Reconciling Brand Perception with Reality
García Perrote, Juan; de Toro, Juan ManuelCase M-1248-EMarketingDeloitte had grown in recent years to become the sector's leading company and new challenges now presented themselves. The story of Deloitte is a story of growth based on continuous and numerous additions of members and firms to the company. These mergers and incorporations occurred during the second half of the nineteenth century and throughout the twentieth century. Its peak was, firstly, the merger of Touche Ross and Tohmatsu Awoki & Co. in 19...Starting at €8.20
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Deloitte: el reto de identificar la percepción de la marca con su realidad
García Perrote, Juan; de Toro, Juan ManuelCase M-1248MarketingDeloitte había crecido en los últimos años hasta convertirse en la firma líder de la industria y en los nuevos retos que ahora se presentaban. La historia de Deloitte es una historia de crecimiento basado en continuas y numerosas incorporaciones de socios y firmas a la compañía. Estas fusiones e integraciones se suceden durante la segunda mitad del siglo XIX y durante todo el siglo XX, siendo su punto álgido, en primer lugar, la fusión entre Touc...Starting at €8.20
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Sakhizwe Con Roux Construction: Building the Nation (1965-2004)
Black, T.; Miller, PaddyCase DPO-72-ELeadership and People ManagementAfter thirty-nine years in business Con Roux Construction (CRC) finally collapsed in 2004. Over a period of a dozen years this company had been tracked through a series of IESE case studies. The period covered was the first decade of the transition from the white rule apartheid years to the black rule ANC government. For a medium sized family owned business the decade proved to be particularly difficult. This particular case deals with the final ...Starting at €8.20