IESE (España)
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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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Banco Magyar
Cardona Soriano, PabloCase FH-634Leadership and People ManagementEl Banco Magyar es el nombre ficticio de uno de los tres bancos que había resultado de la división del Banco Central de Hungría. Pocos años después, es comprado por un banco americano y éste envía a uno de sus analistas para dirigir el banco en Hungría. Este caso sirve de introducción al curso de Dirección de Personal y da pie a hablar de las diferencias entre la función directiva y la función técnica.Starting at €8.20
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Magyar Bank
Cardona Soriano, PabloCase FH-634-ELeadership and People ManagementBanco Magyar is the fictitious name of one of the three banks resulting from the split-up of the Hungarian Central Bank. A few years later the bank is acquired by an American institution, which sends one of its analysts to manage the Hungarian subsidiary. This case serves as an introduction to the Personnel Management course and provides material for discussion of the differences between the managerial role and the role of the specialist.Starting at €8.20
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Graphisoft
Pistrui J.; Roure, JuanCase P-932-EService and Operations ManagementGraphisoft is a Hungarian based technology company that develops, markets and supports advanced 3D computer aided design (CAD) software for the architecture, engineering and construction (AEC) industries. Their leading product -ArchiCAD®- is designed for the personal computer platform and represented 90% of the $19 million in company sales in 1996. ArchiCAD is sold in 80 countries and in 19 different languages. The case reviews the entrepreneuria...Starting at €8.20
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CVO Group: la expansión europea
Mitchell, Jordan; Prats, Mª JuliaCase E-102Entrepreneurship, Service and Operations ManagementNorrie Sinclair, consejero delegado de CVO Group, una empresa de contratación de personal con sede en Budapest (Hungría) que opera en toda Europa del Este, está barajando dos tipos de expansión: una ampliación geográfica a Londres (Reino Unido) y una expansión hacia el alquiler de personal a través de la adquisición. En su búsqueda por un objetivo a adquirir, ha dado con Center Group, una empresa polaca dedicada al alquiler de personal y a la sub...Starting at €8.20
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CVO Group: the European Expansion
Mitchell, Jordan; Prats, Mª JuliaCase E-102-EEntrepreneurship, Service and Operations ManagementNorrie Sinclair, CEO of CVO Group - a recruiting company based in Budapest, Hungary, with operations throughout Eastern Europe - is considering two types of expansion: geographic enlargement to London, UK and expanding into personnel leasing through acquisition. In his search for an acquisition target, he has come across Center Group, a company participating in both personnel leasing and payroll outsourcing in Poland. This case allows students t...Starting at €8.20
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Innovating in the Pharmaceutical Supply System: the Chilean experience
Cohen, Jacob; Rosenhouse S.; Sánchez, J.; Rosenmöller, MagdaCase P-1001-EService and Operations ManagementThis case describes the transformation undergone by the medical and pharmaceutical supply system in Chile in the early 1990s, as a result of the changing role of the National Heath Service's supply organization (CENABAST), managed by the Ministry of Health, which found itself forced to evolve from operational management (product purchasing, storage and distribution) to a role as a transaction facilitator/guarantor, due to its poor performance (bo...Starting at €8.20
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Ébola: cuando una buena gestión salva vidas
IESE InsightArticle ART-2676Service and Operations ManagementEl ébola se ha cobrado más de diez mil víctimas en apenas un año y durante varios meses la epidemia amenazó con extenderse sin control por todo el mundo. ¿Cuáles han sido los principales errores y escollos en la gestión de la crisis?Starting at €8.20
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20
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Innovando en el Sistema de Suministro de Productos Farmacéuticos: La experiencia chilena
Cohen, Jacob; Rosenhouse S.; Sánchez, J.; Rosenmöller, MagdaCase P-1001Service and Operations ManagementEl caso describe el proceso de transformación que experimentó el sistema de abastecimiento de suministros médicos y fármacos en Chile a principios de los años 90, a través del cambio en el rol de la Central de Abastecimiento del Sistema Nacional de Servicios de Salud (CENABAST) dependiente del Ministerio de Salud, que se vio en la necesidad de pasar de realizar una gestión operativa (de compras, almacenamiento y distribución de dichos productos) ...Starting at €8.20