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Fluidra Connect: The Internet of Pools
Rodríguez, Silvia; Nueno, José LuisCase M-1349-EInformation Technologies, Innovation and Change, MarketingConnect Fluidra is a smart solution for pool industry professionals to remotely manage and diagnose pool-related issues. It was one of the most innovative initiatives by Fluidra and would require a different business model than what the company had traditionally developed. After running a controlled product launch in Spain, approached as a lab, things did not go as expected: They had only installed one hundred devices when the target was five hun...Starting at €8.20
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Fluidra Connect: el Internet de las piscinas
Rodríguez, Silvia; Nueno, José LuisCase M-1349Information Technologies, Innovation and Change, MarketingFluidra Connect es una solución inteligente orientada a los profesionales del sector de las piscinas que permite gestionar las cuestiones relacionadas con ellas y efectuar un diagnóstico de forma remota. Se trataba de una de las apuestas más innovadoras de Fluidra y supondría un modelo de negocio diferente al que había desarrollado tradicionalmente la compañía. Tras realizar un lanzamiento controlado del producto en España, a modo de LAB, los res...Starting at €8.20
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Sónar: 25 años vinculando creatividad y tecnología
Rodríguez, Silvia; Nueno, José LuisCase M-1358Entrepreneurship, Innovation and Change, MarketingEn el aspecto musical, Sónar se consolidó hace años como un punto de encuentro para la innovación dentro de la industria musical, como un festival en el que muchos artistas aspiraban a presentar sus nuevos proyectos o a consagrarse como integrantes de la élite mundial. Sin embargo, Sónar era mucho más que música. Edición tras edición, el congreso internacional Sónar+D sobre tecnología y creatividad ganaba relevancia como exponente de actuaciones ...Starting at €8.20
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Carmina Shoemaker: Back to the Future of Luxury
Rodríguez, Silvia; Nueno, José LuisCase M-1332-EEntrepreneurship, Innovation and Change, Marketing: In its brief history, Carmina Shoemaker had managed to carve a niche for itself in the exclusive world of classic Goodyear welted shoes, competing with such manufacturers of stature as Crockett & Jones, Church and Edward Green. The honesty behind its products, which offered outstanding quality at an affordable price, had been its competitive weapon to date. Based on its position in a discreet second tier compared with the large brands, Carmina ...Starting at €8.20
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TRIPICTURES: afrontando el final de la transición digital
Rodríguez, Silvia; Nueno, José LuisCase M-1296Innovation and Change, Marketing, StrategyTripictures, en su papel de distribuidora cinematográfica independiente, afrontaba los desafíos del desarrollo del cine digital, con la irrupción de un nuevo agente en la cadena de valor -los "intermediarios"-; los últimos movimientos en torno a las ventanas de explotación con el estreno de títulos de forma simultánea; el auge de la ventana electrónica, y las demandas de un consumidor exigente que, tras la explosión digital, tenía a su disposició...Starting at €8.20
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Predilytics
Higgins, Robert F.; Lobb, AnnelenaCase HBS-813023-EEntrepreneurshipThe management team at Predilytics, a healthcare analytics firm, must decide whether to accept a Series A venture capital financing deal. The company provided analytic services to healthcare plans, typically Medicare Advantage plans, in efforts to draw conclusions from massive amounts of patient data. The company still had enough funding from a seed round to operate on a low-key basis for a few more months, but the team hoped to move forward aggr...Starting at €8.20
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Rock Health, Teaching Note
Higgins, Robert F.; Cornell, Ian McKownTeaching Note HBS-813136-EEntrepreneurshipThis is the teaching note associated with HBS Case #813035. The case should enable students to identify emerging challenges, evaluate Rock Health's funding model, debate the effectiveness of its incubation service and assess its long-term viability.Starting at €0.00
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Entrepreneurship in Healthcare IT Services (EHITS) Fall Term 2013: Course Outline and Syllabus, Course Overview Note
Higgins, Robert F.Case HBS-814022-EEntrepreneurshipThis is the syllabus and course outline for "Entrepreneurship in Healthcare IT and Services (EHITS), taught by Prof. Bob Higgins in the fall of 2013. Contains the course overview, objectives, goals and themes.Starting at €8.20
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Steward Health Care System
Higgins, Robert F.; Fisher, NoahCase HBS-814029-EEntrepreneurshipSteward Health has raised private equity and has converted from not-for-profit to for-profit. The case describes its Accountable Care Organization (ACO) and asks whether it should continue this experiment.Starting at €8.20
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A Note on Healthcare IT and Applications to the Healthcare Industry
Higgins, Robert F.; Maichin, DianaCase HBS-814033-EEntrepreneurshipThis note provides an overview of three key healthcare IT areas: electronic medical records and electronic health records, revenue cycle management, and telemedicine. This note also contains a glossary of key terms and acronyms in this space as well as exhibits detailing unit economics, market dynamics, and key players.Starting at €8.20