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Kodak and the Digital Revolution (A) (Spanish version)
Gavetti, Giovanni; Henderson, Rebecca M.; Giorgi, SimonaCase HBS-706S40StrategyThe introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in the new landscape, the case 'Kodak and the Digital Revolution' questions how CEO Daniel Carp can use digital imaging to revitalize Kodak. A rewritten version of an earlier case.Starting at €8.20
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L'Oreal: Global Brand, Local Knowledge
Henderson, Rebecca M.; Johnson, RyanCase HBS-311118-EMarketingWorldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in thStarting at €8.20
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&Samhoud Service Management (Spanish Version)
DeLong, Thomas J.; Nanda, Ashish; Mullick, MonicaCase HBS-804S12Service and Operations ManagementY Samhoud, una pequeña empresa de consultoría de gestión de servicios en los Países Bajos, se enfrenta con el dilema de despedir a su mayor cliente, mientras que la introducción de la teoría de la cadena de beneficios servicio de Heskett.Starting at €8.20
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Infosys Technologies (Spanish Version)
Nanda, Ashish; DeLong, Thomas J.Case HBS-810S07Service and Operations ManagementCrear y sostener una empresa de tecnología basada en el tercer mundo para competir a nivel mundial (es decir, en el primer mundo) plantea muchos retos. Estos desafíos son examinados a través de la génesis y progresión de las decisiones de Infosys Technologies Ltd. clave hecha por el presidente N. R. Narayana Murthy son particularmente resaltado.Starting at €8.20
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Strategic Review at Egon Zehnder International (A) (Spanish version)
Nanda, Ashish; Morrell, KelleyCase HBS-907S03StrategyThe case describes the history of the executive search firm Egon Zehnder International (EZI) from its inception through 2000. Internal and environmental changes lead EZI leaders to question whether the firm might be at an inflection point in its history. The EZI executive committee contemplates whether and how to engage in a strategy review process.Starting at €8.20
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Rise of the Equity Research Department (Spanish version)
Nanda, Ashish; Groysberg, Boris; Prusiner, LaurenCase HBS-917S01Leadership and People ManagementUnder Jack Rivkin's leadership, Shearson Lehman's research department rose from relative obscurity to the highest ranking research department on Wall Street within three years. When Rivkin is promoted to head of equity, he wonders how to succeed in his new position. A rewritten version of an earlier case.Starting at €8.20
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El Proyecto Oxygen de Nokia y MIT (Abreviado)
Henderson, Rebecca M.; Confrey, NancyCase HBS-705S23Strategydesarrollos pendientes en las redes inalámbricas y computación empotrados presente uno de largo alcance desafío estratégico de Nokia, Inc. Este caso describe la tecnología de maneras es propenso a desarrollar en los próximos 20 años, describe brevemente Nokia de la historia y el posicionamiento estratégico, y desafía al lector a desarrollar una estrategia coherente para Nokia en el futuro.Starting at €8.20
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Sustainable Tea at Unilever (Spanish version)
Henderson, Rebecca M.; Nellemann, FrederikCase HBS-714S15MarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Starting at €8.20
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Corning, Inc.: una Red de Alianzas
Bartlett, Christopher A.; Nanda, AshishCase HBS-302S20StrategyDescribe las acciones de James Houghton en asumir el papel de CEO en Corning en medio de una recesión. No sólo debe girar en torno a los resultados de explotación, sino que también debe revitalizar una organización desmoralizada y establecer una nueva dirección clara, estratégica. De este modo, el caso se centra en el papel cambiante de alianzas y asociaciones en las operaciones de Corning. Cada vez más, se están pasando de un papel secundario en...Starting at €8.20
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Ingvar Kamprad and IKEA (Spanish version)
Bartlett, Christopher A.; Nanda, AshishCase HBS-303S05EntrepreneurshipTraces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest furniture dealership. Describes the innovative strategic and organizational changes Kamprad made to achieve success. In particular, focuses on his unique vision and values and the w...Starting at €8.20