Default Category
-
TexCarp Consulting: Tying Oneself up into Knots?
Tulsi Jayakumar; Sapna MalyaCase IVEY-W34204-EEconomics, FinanceIn May 2022, Rohan Jain, the second-generation entrepreneur of an Indian family-managed carpet design firm, TexCarp Consulting, had to decide whether to enter a new vertical with one of their biggest clients, American Carpets. The opportunity involved using technology and personnel to carry out virtual reality rendering for American Carpets so that the US-based company could showcase its products to clients in virtual space. Jain tried to convinc...Starting at €8.20