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The Comeback (C): Baosteel Stays in Brazil
Abrami, Regina M.; Koch-Weser, IacobCase HBS-912413-EEconomicsThe case begins with Baosteel's renewed effort at building a steel mill in Brazil with Vale do Rio Doce. But again, the company runs into problems with obtaining regulatory approvals. This is compounded by the global financial crisis that seriously impacts the global steel industry. How will Baosteel react to this adverse situation?Starting at €5.74
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TexCarp Consulting: Tying Oneself up into Knots?
Tulsi Jayakumar; Sapna MalyaCase IVEY-W34204-EEconomics, FinanceIn May 2022, Rohan Jain, the second-generation entrepreneur of an Indian family-managed carpet design firm, TexCarp Consulting, had to decide whether to enter a new vertical with one of their biggest clients, American Carpets. The opportunity involved using technology and personnel to carry out virtual reality rendering for American Carpets so that the US-based company could showcase its products to clients in virtual space. Jain tried to convinc...Starting at €8.20
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Heavy Metal (B): Baosteel Struggles in Brazil
Abrami, Regina M.; Koch-Weser, IacobCase HBS-912412-EEconomicsThis case begins with Baosteel's decision to build a steel mill in Brazil with Vale do Rio Doce, the world's leading iron mining company. Regulatory obstacles and unexpected costs have placed the project in jeopardy. Outside Brazil, however, Baosteel has been growing rapidly, and market trends favor an overseas plant. Baosteel must decide whether or not to continue its efforts to build a steel plant in Brazil.Starting at €5.74