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Sanzo: Bridging Cultures through Asian-Inspired Flavoured Sparkling Water
Sheri LambertCase IVEY-W33531-EKnowledge and Communication, MarketingAfter four successful years on the market, the founder and chief executive officer of Sanzo Brands Inc. (Sanzo) was looking for ways to continue the momentum and growth of his company. Sanzo was an Asian-inspired flavoured sparkling-water beverage company with an innovative approach to marketing and branding. Rather than promoting its sparkling water through traditional media channels, Sanzo relied on a digital-brand story approach and adopted so...Starting at €8.20