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Arcelik: COVID-19 Fueled Omnichannel Growth (B)
Israeli, Ayelet; Khrais, FaresCase HBS-521068-EMarketingStarting at €5.74
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Beaujolais Nouveau
Farrán Nadal, Juan; Papi M.Case M-835MarketingDescribe la promoción de un vino de calidad media que, gracias a un lanzamiento como vino fresco recientemente elaborado y con un bajo grado de alcohol, color rojo, etc., debidamente promocionado en todo el mundo, ha hecho posible que a pesar de haber bajado el consumo de vino en Francia, el vino producido en la región de Beaujolais venda toda su producción. (Also available in English).Starting at €8.20
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Arcelik: From a Dealer Network to an Omnichannel Experience
Israeli, Ayelet; Khrais, FaresCase HBS-521067-EMarketingArcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in Turkey. In 2015, Arcelik, which was focused on offline sales, realized that online demand was growing and they were behind the competition, which was intensified due to the entry of glob...Starting at €8.20