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JWT China: Advertising for the New Chinese Consumer
Koll, ElisabethCase HBS-809079-EMarketingThis case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from offices in various parts of the country. The case provides students with a comprehensive history of and insights into China's advertising industry and the challenges for foreign and ...Starting at €8.20
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JWT China: Advertising for the New Chinese Consumer (TN)
Koll, ElisabethTeaching Note HBS-813080-EMarketingTeaching Note for 809079Starting at €0.00