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Grupo DKV: realmente interesados en tí
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343Knowledge and Communication, Marketing, StrategyEl caso describe la estrategia de Dirección por Reputación que el Grupo DKV ha estado utilizando en el mercado español. Esta estrategia de dirección ha ayudado a la compañía a establecer un posicionamiento competitivo único dentro del copado mercado de seguros de salud, consiguiendo las mejores tasas de crecimiento de la industria en los últimos años. Con la ayuda de datos exhaustivos, el caso explica cómo se desarrolló e implementó este estilo d...Starting at €8.20
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Privalia: From Private Club to Fashion Brand
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330-EEntrepreneurship, Finance, StrategyThe private club (a business model pioneered by the French company Vente-privee in 2001) was the main driver of fashion e-commerce. On the one hand, it helped get rid of brands' stocks discreetly and allowed shoppers to buy heavily discounted fashion products, which they could not find online anywhere else since many brands did not use e-commerce and, in some cases, did not even have websites. These circumstances helped this type of e-commerce co...Starting at €8.20
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Oliver Conti - A Dream With a Glow
Oliver, Xavier; Fang, David; de Toro, Juan ManuelCase M-1327-EMarketing, Strategy"I need a game-changer," said Xavier. "Something to put Oliver Conti at the top of everyone's list. We're facing challenges at every step, and after 20 years a winery like ours should be seeing an annual profit of at least 250,000?. We've cut our costs to the absolute minimum, so we need to think of another way. Oliver Conti follows Dalí's example. We are inventors, so let's try to explore something new."Starting at €8.20
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DKV Group: Truly Interested in You - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacTeaching Note MT-41-EKnowledge and Communication, Marketing, StrategyThe case describes the strategy of management through reputation that the DKV Group has been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning in the crowded health insurance industry and delivered some of the best growth rates in the market during the previous few years. With the help of exhaustive data, the case explains how this management style was developed and implemented...Starting at €0.00
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DKV Group: Truly Interested in You
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343-EKnowledge and Communication, Marketing, StrategyThe case describes the strategy of management through reputation that the DKV Group has been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning in the crowded health insurance industry and delivered some of the best growth rates in the market during the previous few years. With the help of exhaustive data, the case explains how this management style was developed and implemented...Starting at €8.20
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Larios Dry Gin
Armengol, Eva; Oliver, XavierCase M-1169Information Technologies, MarketingLarios Dry Gin es un caso real de una empresa que se enfrenta a un entorno altamente competitivo y a un marco legislativo contrario. Se analiza la posición de liderazgo de la marca en España, así como las alternativas de diversificación de marca que se le plantean en sectores alejados del alcohol. Se procede además a un análisis de la comunicación multicanal («off-line» y «on-line») de Larios que le permite acercarse a un «target» crecientemente ...Starting at €8.20
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La publicidad en Internet
Dolader B.; Oliver, XavierTechnical Note MN-336Information Technologies, MarketingHasta hace relativamente poco, la publicidad «on-line» era una de las principales fuentes de ingresos para las páginas web. Pero parece que poco a poco las empresas están empezando a obtener beneficios gracias a su actividad, e Internet está empezando a considerarse un mercado y no sólo un medio publicitario. Para entender la situación, se hace un análisis sobre qué es realmente la publicidad «on-line», y se intentan resolver preguntas como: ¿Qu...Starting at €8.20
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Larios Dry Gin
Armengol, Eva; Oliver, XavierCase M-1169-EInformation Technologies, MarketingLarios Dry Gin tells the real-life story of a company facing a fiercely competitive environment and tough legal constraints. The case analyzes the brand's leadership position in Spain and the diversification opportunities available in sectors other than alcoholic beverages. It offers an analysis of Larios's (off- and on-line) multi-channel communication aimed at winning over an increasingly demanding target audience who need strong stimuli to ren...Starting at €8.20
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Privalia: de private club a marca de moda
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330Entrepreneurship, Finance, StrategyEl comercio electrónico de moda tuvo como principal impulsor a los private clubs (un modelo de negocio iniciado por la francesa vente-privee en Francia en 2001). Por un lado, ayudaba a quitar el stock de las marcas de forma discreta y permitía a los clientes comprar productos de moda a grandes descuentos que no podían encontrar digitalmente de ninguna otra manera, ya que muchas marcas no disponían de comercio electrónico e, incluso, en algunos ca...Starting at €8.20
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Educo: Brand and Strategy in the Nonprofit Sector
Oliver, Xavier; Sastre Boquet, IsaacCase M-1390-ECorporate Governance, Marketing, StrategyThe executive committee of Educo, a children-focused development NGO, is discussing the draft of the Global Impact Framework that will guide the organization for the next 10 years. The case then explores the landscape of developmental NGOs in the 2020s, a landscape that is rapidly changing, forcing these organizations to rethink their objectives, how they raise funds, what programs carry out, and how they present themselves to the world. The c...Starting at €8.20