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iQmetrix: The Customer Is Always Right
Chris Street; Darren Meister; Tracy ThibodeauCase IVEY-9B16M028-EEntrepreneurship, StrategyIn 2015, iQmetrix, a company founded in 1999, developed and sold point-of-sale (POS) software using the software-as-a-service model. Two iQmetrix enterprise account managers were discussing strategies for closing a software subscription deal with a large customer who asked for significant customization to be completed before the deal could be signed. The customization appeared to be critical for the customer, and the account managers thought the ...Starting at €8.20
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Challenges and Opportunities at the Protospace Makerspace
Chris Street; J. Robert MitchellCase IVEY-9B17M087-EEntrepreneurship, StrategyIn early 2017, the directors at Protospace, a makerspace in Calgary, Alberta, Canada, faced some challenges. The nine-year-old member-run organization operated as a “do-ocracy,” with a minimum of official oversight. However, the directors and some of the membership wondered whether Protospace could and should scale its growth by recruiting and accepting new members. Would a larger membership help or hinder the membership-driven makerspace? Should...Starting at €8.20
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Selling at ServiceBox (A): Jon Clifford's Perspective
Chris Street; J. Robert MitchellCase IVEY-9B16M015-EEntrepreneurship, StrategyIn 2012, an entrepreneur and his business partner have created ServiceBox, a web-based software-as-a-service (SaaS) work order management system for use in plumbing and heating businesses. The product was developed in response to a request from a friend, who owns a plumbing business. The entrepreneur is now ready to sell this product, relying on a subscription-based SaaS business model for revenue. He has scheduled a meeting with a heating contra...Starting at €8.20
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Business Models and the Online Venture Challenge (A): The Decision Over Version 2.0
Chris Street; J. Robert MitchellCase IVEY-9B17M050-EEntrepreneurship, StrategyIn January 2016, two entrepreneurial brothers attended an academic conference on small business and entrepreneurship to sell their product, the Online Venture Challenge, a web-based software-as-a-service retail simulation system. The brothers also hoped to demonstrate their second product idea, Launchboard, an interactive product that enabled users to make development plans and record their progress. Both products were intended as tools for entre...Starting at €8.20
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Acting Entrepreneurially at Renterra
Chris Street; J. Robert MitchellCase IVEY-9B14M140-EEntrepreneurship, StrategyAn entrepreneur has a venture idea that he believes can be successful. After his family’s farm was sold to a company, the entrepreneur was contacted by the new owners and asked for help finding farmers to rent the land. This request formed the seed of his idea that a website could be used to link farmers with landowners for the purpose of land rental. Following an invitation to submit an application to a local business pitch competition, the entr...Starting at €8.20
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Selling at ServiceBox (B): Heating Contractor's Perspective
Chris Street; J. Robert MitchellCase IVEY-9B16M016-EEntrepreneurship, StrategySupplement case to be used with 9B16M015.Starting at €5.74
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Business Models and the Online Venture Challenge (B): Moving to Launchboard
Chris Street; J. Robert MitchellCase IVEY-9B17M051-EEntrepreneurship, StrategySupplement for product 9B17M050.Starting at €5.74