IESE (España)
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Seguros Europa y Hoteles Lama (B): El director general de Hoteles Lama
Stein, Guido; Mehta, Kandarp; Jimenez, José Manuel; García-Castro, RobertoCase E-175Corporate Governance, Decision Analysis, EntrepreneurshipHoteles Lama es una cadena hotelera familiar fundada en 1962 por un constructor que hizo los actuales cuatro hoteles que tiene en la ciudad la segunda en tamaño del país y muy pujante turísticamente , donde siempre ha trabajado desde que emigró del campo. Los hoteles son dos de tres estrellas y dos de cuatro. La constructora Lama ganó dinero durante años, siendo relativamente normales los márgenes del 15% en las obras que emprendía, llegando, en...Starting at €5.74
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El loft (B): Arrendador
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-161EntrepreneurshipEres el encargado de arrendar el loft de tu hija. La mañana de la negociación te levantaste pensando en cómo ibas a plantear la reunión que tendrías esa tarde con un posible arrendatario, un directivo extranjero que ya visitó el loft hace unas semanas en un viaje a la ciudad en la que vivirá durante una temporada. Se lo enseñó el portero de la finca, pues tú tuviste que acompañar a tu mujer a urgencias. El portero piensa que el directivo mostró u...Starting at €5.74
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El loft (A): Arrendatario
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-160EntrepreneurshipTu empresa, una compañía multinacional de consumo, te ha destinado a la nueva ciudad en la que actualmente se encuentra una filial. Durante los diez años que llevas en la empresa a la que te incorporaste directamente desde que acabaste tus estudios universitarios, siempre habías trabajado en la central. Recientemente, el director nacional de Marketing de una filial en el extranjero se ha jubilado, y el Consejo de Administración ha decidido promoc...Starting at €8.20
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Europe Insurance and Lama Hotels (B): The Chief Executive Officer of Lama Hotels
Stein, Guido; Mehta, Kandarp; Jimenez, José Manuel; García-Castro, RobertoCase E-175-ECorporate Governance, Decision Analysis, EntrepreneurshipHoteles Lama is a family-owned hotel chain founded by a builder who migrated from the countryside to the city, where he remained and ultimately started the chain in 1962, which has now grown to four hotels. The city is the second largest in the country and draws many tourists. Two of the hotels are three-star and the other two are four-star. Lama's construction group was profitable for years, achieving relatively standard 15% margins, and in some...Starting at €5.74
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The Loft (B): Lessor
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-161-EEntrepreneurshipYou have taken on the job of renting you daughter's loft apartment. On the morning of the negotiation you got up thinking about what you were going to say that afternoon to a prospective tenant, a foreign manager, who already visited the loft a few weeks ago during a trip to the city, where he is going to be living for a while. On that occasion it was the caretaker of the building who showed the flat, as you had to accompany your wife to the emer...Starting at €5.74
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The Loft (A): Lessee
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-160-EEntrepreneurshipYour company, a consumer multinational, has transferred you to a subsidiary in another country. Until now, in the ten years you have been with the company, which you joined straight out of university, you had always worked in headquarters. Recently, the national marketing director of a foreign subsidiary retired and the Board of Directors decided to promote you. As you have no family responsibilities, this is a great opportunity and you intend to...Starting at €8.20