Ivey Business School (Canada)
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Priority Management: Strategies for Survival during COVID-19
Lori A. Coakley; Tamara O'NeilCase IVEY-W25365-ELeadership and People ManagementIn June 2020, during the COVID-19 pandemic, the vice-president of sales and marketing at Priority Management, a hotel and resort management company, was overseeing the operations of two hotels. New England Hotel was a large corporate hotel that had succesStarting at €8.20